CROWNE PLAZA PADOVA

Crowne Plaza Padova's location near iconic Venice is a great selling point, but it also results in frequently being overlooked. To be competitive with MICE hotels in and around Venice, the Crowne Plaza Padova needed technology to attract new event professionals and convert their interest into booked business. They were looking for insight into how planners were sourcing and choosing locations and what they needed to make a great first impression. Laura Munari and her team turned to Cvent to find the right planners to bring business to the hotel. They use technology to understand the needs of the planners and to introduce them to the property, even from across the globe. Download the case study to see how they made such a strong impact on the MICE business in Italy.