Starhotels is a group of independent Italian hotels founded 20 years ago. As they grew their portfolio and their presence, the small boutique chain knew they needed an international platform and additional data to understand how to win MICE business, not just from Italy, but from all over the world. After a record-breaking year of transformation and improvement, Starhotels was named the MICE Game Changer of the Year at the Cvent CONNECT Europe 2023 Excellence Awards. How did they make such a splash in the industry? They started by educating their workforce, and then dug into the data to determine what metrics to focus on for each property. To learn more about how Starhotels is changing the face of MICE business across Europe, download the case study.
CHALLENGE
Expanding across the world and meeting event planners' high expectations
SOLUTION
Entering new markets at an advantage and converting valuable business with Cvent technology
RESULTS
Winning more and bigger business with Cvent technology
