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Conferences, trade shows and seminars are some of the largest line items in the B2B event marketing budget.

Most event organisers are of the impression that a mobile event app should be used only for external events that generate business, like trade shows.

As more planners take their in-person events to the online space, it becomes imperative to follow these 7 steps to create successful virtual events.

It’s Sunday morning and you’re checking your News Feed on Facebook. While you just wanted a quick peek into your friends’ social lives.

Business conferences and events provide myriad benefits to individuals and businesses looking to gain a professional advantage.

Learn how to use event technology to guarantee a great attendee experience, from the first moment someone interacts with your brand.

The right marketing can ensure you get the largest and most relevant audience for your event.

During IMEX Frankfurt 2019, we released our annual lists of Top Meeting Hotels for meetings and events worldwide. For the second year running, it’s...

Sometimes, even satisfied customers will check out your competitor next time.

If you’re still looking for loopholes in GDPR, you’re missing the point, says Patrick Smith, CMO at Cvent.