It's no secret that the planner-venue relationship is vital to the success of a property's meetings and events programme. It's the secret sauce; the behind-the-scenes work that makes everything fall into place. But it goes well beyond simply working together on an event-by-event basis. A true planner-venue relationship is one that evolves over time and facilitates meaningful conversation and proactive problem-solving.
Take Melia Hotels International who worked tirelessly over the years to create planner partnerships that grow and flourish — even through a pandemic. They now have a new award to add to their portfolio, as their thorough and timely responses, combined with their focus on relationships, helped them win a Cvent Excellence Award — Planners' Best Partner, which was presented on stage during Cvent CONNECT Europe 2022 in London.
they excelled at creating true partnerships that grow and flourish. They have been recognised as a planner-preferred-partner due to their thorough and timely responses.
In the last 12 months, the organisation improved their RFP response time by 18% and saw a 168% increase in new planners sourcing.
The annual Excellence Awards recognise the top achievers across the hospitality industry, showcasing the accomplishments of industry leaders as they propel growth and inspire the future with innovative solutions.
The Planners’ Best Partner award honours the hospitality organisation for outstanding partnership with event planners from the start of the sourcing process through the delivery of an exceptional event experience.
The aim of this award is to recognise destinations, hotels or special event venues for their commitment to building and sustaining an excellent working relationship that delivers results for buyer, supplier and delegate.
How Cvent can help foster planner-venue relationships
The importance of planner-venue collaboration is front and center in many of the solutions, products, and features offered by Cvent, including, but not limited to:
- CSN Advertising: Thousands of planners source their meetings through the Cvent Supplier Network, and with CSN Advertising, venues can put their message in front of them as they decide who will receive their RFP.
- CSN Productivity Tools: Helps suppliers streamline and automate RFP processes and responses.
- Cvent Event Diagramming: Helps hotels work with event professions to market, sell, and execute successful events.
- CSN Business Intelligence: Helps venues track shifts in demand, analyse RFP responses and compare bid rates, forecast surges in demand, leverage planner data to prospect and fill cancellations, and much more.
