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Marketing hotels on the internet via social media channels goes a long way in determining how well you’ll engage with your audience and if you’ll create a solid fan base amongst travellers. Yet a

Hotel and venue sales is a highly competitive space — it’s essential to keep your brand in front of meeting planners. But you know a day in the life of an event planner is non-stop. How do you grab

According to the Data and Marketing Association, you can expect an average return of Rs 42 for every rupee you spend on email marketing, which is more than four times higher than direct mail, paid

Part of boosting group business and sales is knowing how to market your hotel and your destination. It’s a combination of a lot of moving parts – from projecting a message that resonates with your

If you’re like most hotel marketers, you dedicate most of your marketing chops to building your hotel’s brand , luring travellers to choose your hotel with carefully chosen copy, internet advertising

While Instagram, Facebook and Twitter continue to be hospitality brand priorities, Pinterest marketing for hotels often gets overlooked. It's a shame, because the platform is far more than a place for

Content marketing is an important part of any hotel's marketing plan, and video marketing should be an integral part of that plan. Video is naturally engaging, and if utilised well, is effective in

In Q2 of 2020 alone, we saw close to USD 2 Billion worth of RFPs being sourced through Cvent's channel by planners majorly for events scheduled the rest of 2020 all the way into Q2 2021. As travel

The COVID-19 pandemic has meant a shift in event planner, corporate travel manager and guest priorities. But what does that mean for your property? As the industry restarts, a rigorous commitment to