Discover how Turning Stone Resort Casino revolutionized its visibility and skyrocketed success in attracting group business. Nestled in Verona, New York, this four-diamond, four-star resort offers 788 guest rooms, 125,000 square feet of meeting space, and an array of amenities, including spas, golf courses, and a casino. Despite its impressive offerings, the resort faced challenges in attracting large events typical of major metropolitan centers. By leveraging Cvent's advertising solutions and tools like Planner Navigator, Turning Stone's sales and marketing team significantly increased RFPs and unique organizational sourcing. Their strategic use of data and technology has helped them stand out and attract event professionals globally. Want to learn more about their journey and impressive results? Download the full case study now!
CHALLENGE
Competing for large meetings and events that typically source in major metropolitan centers
SOLUTION
Advertising in the right places with the right messages to draw attention to a unique resort
RESULTS
Winning large group business and executing it with perfection to develop repeat customers
