Salamander Collection chose to open their seventh member hotel in 2022 in Washington, DC. It took them years of searching to find the perfect location that combined a luxury guest experience, ample meeting space, and a way to invite the outdoors in. When the former Mandarin Oriental became available, the team jumped at the opportunity to be part of the "new heart of DC" in the Southwest Waterfront area. Renovating and reflagging the property was made easier with tools like CSN Advertising and Cvent event Diagramming that allowed the sales staff to reach the relevant event professionals and show them what they could expect in the near future.
CHALLENGE
A luxury hotel chain adds a seventh location to its portfolio and needs to keep customers updated about the new site and offerings.
SOLUTION
Standardizing technology allows the new property to attract planners looking for the authentic Salamander experience in urban Washington, DC.
RESULTS
Salamander Washington DC joins the brand with a strong image and appeal for meeting professionals sourcing in the nation's capital.
Redefining luxury by using technology to create a personalized experience for event professionals
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A luxury lifestyle boutique hotel leans on Cvent technology to create personalization and attract new group and event business.
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