The Fairmont Scottsdale Princess in Arizona faced tough competition in the meetings and events market. To stand out, they turned to Cvent's technology solutions.
By increasing their visibility on the Cvent Supplier Network (CSN) and using Smart Custom Proposals, they attracted more RFPs and impressed planners with personalized proposals. Cvent Event Diagramming helped them showcase their event spaces visually, maximizing revenue. Cvent Passkey simplified room block management and generated additional revenue from extended stays.
The results were impressive: a 16% increase in RFPs, 32% generating higher revenue, and $20 million in group business booked through CSN. They also processed over 14,000 reservations with Passkey, adding nearly $700,000 in incremental revenue.
Cvent's technology solutions transformed their processes, increased revenue, and made them a top choice for meetings and events. Download the full case study to learn more.
CHALLENGE
Competing with iconic domestic and international destinations for group business
SOLUTION
Additional visibility and efficiency through Cvent technology to make booking and executing events seamless
RESULTS
Increase in conversion and revenue from events and a strategic offering for additional services
Fairmont, Washington, DC, does more with less by learning to use Cvent Event Diagramming and bringing Passkey management in-house.
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