Madrid Marriott Auditorium Hotel & Conference Center saved time for both the hotel and its clients while building international recognition with Cvent technology. With a theater-style auditorium that can hold up to 2,000 people and 56 meeting rooms, this hotel is a top choice for Europe's largest conferences. However, in a time where event planners are under pressure to plan events quickly, the hotel recognized the need to streamline the process for clients. By leveraging Cvent technology, the hotel improved its marketing, sales, and operations with impressive results. In 2023 alone, the hotel saw an 83% increase in awarded RFP value, a 115% increase in awarded room nights, and a 10% increase in RFP market share. Download the case study to learn how Cvent helped Madrid Marriott Auditorium Hotel & Conference Center achieve these remarkable outcomes and cultivate lasting relationships with clients.
CHALLENGE
Keeping up with the competition and catering to struggling event planners
SOLUTION
Using Cvent technology to improve operations and make planners' lives easier
RESULTS
Building notoriety while making smarter decisions
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