In 2022 The Lodge at Flying Horse opened an additional 54 guest rooms and 4,000 square feet of meeting space, meaning director of sales and marketing Jeff Howell needed to find new planners representing larger groups to fill the resort. The hotel increased their exposure through a four-diamond listing on the Cvent Supplier Network and used Cvent’s Planner Navigator to find the ideal planners for the property and nurture those new relationships. Quick response times, accurate proposals, and luxury amenities and services make the Lodge at Flying Horse the ideal place for C-suite meetings and retreats.
CHALLENGES
A bold expansion calls for a strategic approach to sales and marketing
SOLUTIONS
Cvent technology paves the way for expanded exposure and targeted relationships
RESULTS
Business Intelligence and Productivity Tools improve sales efficiency for the long term
As a new hotel chain, Graduate Hotels took advantage of Cvent technology to draw attention and build excitement.
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When Jody Hafey built a wedding paradise on the shores of Nantahala Lake in North Carolina, she didn’t think she’d have a challenge attracting couples. Surely referrals and traditional advertising would be enough to promote this hidden gem tucked away in the Smoky Mountains.
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