The Fairmont Washington DC has a newly renovated courtyard and ballroom, but staffing levels have remained low, making it difficult to manage the volume of leads for these beautiful new spaces. To make the team more efficient, they took control of their Cvent Passkey reservation system, broadened the number of sale staff who could create event diagrams, and invested in Business Intelligence tools that highlighted both areas of success and where there was room for improvement. The additional technology available to the sales staff didn't create more work. Instead, it offered them new and unique ways to streamline the booking process, win business from the comp set, and meet the changing demands of event professionals.
CHALLENGES
Smaller staff and higher demand create an urgent need for efficient procedures and market transparency
SOLUTIONS
Leverage technology to manage leads and operations more efficiently
RESULTS
Greater success with a smaller staff and better communication with ownership
The Westin Tampa Bay used Cvent technology to keep pace with the rapidly changing industry and continued to stand out from the competition.
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