Paired with data analysis and the right mix of ad products on CSN, the #connecting you to it all ad and social media campaign created valuable awareness and engagement about the hotel's unique meetings and events footprint.
The results have transformed the hotel’s business.
The hotel team employed the Cvent Comp Set Dashboard to optimize sales and energize the team. It’s been part of a plant hat has changed planner perception and transformed its group program.
Products used:
CSN Advertising
Cvent Event Diagramming
CHALLENGES
Shifting planner perceptions
SOLUTIONS
Intelligent marketing and creating a value proposition
RESULTS
Change can be transformative
The Westin Tampa Bay used Cvent technology to keep pace with the rapidly changing industry and continued to stand out from the competition.
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Fairmont, Washington, DC, does more with less by learning to use Cvent Event Diagramming and bringing Passkey management in-house.
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