Event Marketing Software

Integrate Cvent with your marketing tech

How CAIS uses Salesforce integration to scale, track, and optimize their events

“By involving Cvent, we were really able to ramp up what we were doing at scale, and map everything back into Salesforce to better track the attendee journey,”  Andrew DePaul, Senior Vice President of Digital Marketing.

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Capture, engage, and convert leads with event marketing software

A marketer VP reviewing event analytics with a tablet and a badge in hand.

Manage your pipeline & organize event data

Say goodbye to manually collecting event leads. Use Cvent to easily maximize conversions and prove ROI at any event you host or attend.

Capture leads: Quickly scan and qualify leads right on the show floor, speeding up the sales process
Analyze results: Connect seamlessly with your existing marketing platforms and CRM for messaging and data consistency for fast follow-ups and to track event success
Take action: Make real-time dynamic adjustments to your event and adjust your future strategies based on attendee feedback and responses

Salesforce Marketing Cloud - Marketer VP - Outbound, Inbound, Salesforce, meeting, people, text, architecture, landscaping, and ambiance.

Boost your efficiency with smart automation

Our platform handles the heavy lifting, from scheduling to attendee management, so you can concentrate on creating more meaningful and effective campaigns.

Schedule seamlessly: Automate meeting bookings and approvals with a direct Salesforce integration
Streamline invites: Harness CRM integrations to automatically generate targeted lists
Set campaigns on autopilot: Set up triggers within Cvent for automated email campaigns

Marketer VP showing the agenda at a glance, audience segments, and people you should meet.

Personalize experiences to improve engagement

From customized invitations to content tailored for your attendees, our tools help you build loyalty, keep your brand top-of-mind, and reduce no-shows.

Customize communications: Design personalized invitations and content that resonates with each attendee
Engage in real-time: Deliver content and activities based on live feedback and engagement data
Tailor post-event nurtures:  Adapt your post-event marketing and sales outreach based on attendee behavior

Template selection window with color and theme options for marketers to choose from for email creation.

Ensure your brand is consistent at every touchpoint

Design event websites, emails, mobile apps, and registration pages that reflect your unique brand. We help you keep all your teams on brand, so you can build brand recognition and trust.

Create & apply templates: Maintain a uniform look and feel across all your events and make them easy to scale
Customize everything: Build your identity into your URL, fonts, icons, and badges
Construct without coding: Let your team self-serve with easy-to-use tools and a drag-and-drop designer