INTERCONTINENTAL BERLIN

With the specific goal of optimising its marketing strategy and room block management processes InterContinental Berlin approached Cvent. They started testing Cvent Passkey during one of their busier seasons (when they usually had a lot of events). After finding out how much money and time they were saving with the tool, they decided to fully implement Cvent Passkey. They also got the opportunity to be more visible within the Cvent Supplier Network. InterContinental Berlin had a lot of repeat clients who they knew were likely to recommend them to others. And Cvent was the channel where such conversations came together because of its nature as a prominent sourcing tool for hotels.