How to Cast a Wider Net and Attract More MICE Business

2019 is long behind us, and hospitality markets across Europe have changed. Buyer behaviour has evolved, some industry-leading hotels and venues have closed their doors, and the competitive set is changing. Now, hotels and venues have an opportunity to look at new ways to appeal to buyers and focus their attention on new markets. Join this session to find out how hotels are using marketing solutions to help find new ways to win MICE business.