Whitepaper
Scaling Your Event Programme For ROI
Events are critical drivers of business growth due to their effectiveness in generating demand and fostering stronger relationships. Because of this, marketing and event leaders are looking to scale their event programmes while maximising ROI and efficiency.
A recent study conducted by Forrester Consulting and commissioned by Cvent, sheds light on the mindset of event leaders across the globe. It dives into their top goals, the events they are planning, and how they will organise their teams to achieve event success.
