Reinventing Events for the Modern Tech Enterprise

Today’s distributed workforce and evolving business environment have brought new opportunities to reconfigure events and reach prospects and customers more economically, often via digital events. Savvy organisations are testing novel ways of delivering in-person, virtual, and hybrid events—sometimes delivering the same event in a combination of formats.

These enterprises are measuring engagement and return on investment (ROI) in real time and applying new learnings on a continuous basis, replacing long-term planning with newfound agility. 

Frost & Sullivan research shows how the industry is changing its approach to events, to find out more, download the eBook.