Positioning Your Event Programme: Your Guide to Mastering Cross-Departmental Communication

When it comes to your event programme, it can often feel like an uphill battle to get the resources you need to ensure your events are successful. With costs rising and budgets tightening, it’s critical that the different departments within your organisation understand how your events drive value. 

This eBook outlines 10 common organisational goals and shows you how to use impactful language to speak about your events to procurement, marketing and event planning teams. 

You’ll learn how to: 

• Communicate the value of your event programme 
• Get buy-in for your events by addressing the priorities most important to your stakeholders 
• Uncover your teams’ mutual targets and joint objectives to take your events to the next level ​​