ICE Annual Corporate Research Panel - The Value of Events

Earlier this year ICE, in association with Cvent, undertook a piece of insightful research with corporate event planners to create an annual benchmark report which will provide in-house event planners with strategic ammunition and metrics to engage their internal stakeholders with qualitative and quantitative research from across the industry.  During this session a panel made up of the research steering committee will debate the main issues highlighted by the report, mainly ‘the value of the events team, ‘measurement of events’, event team – stakeholder communication, ‘brand focus’ and ‘the importance of the wider events ecosystem’.