How to Think Like a Start Up: Creativity that Drives Your Business

The cacophony of messages that we see and hear everyday is overwhelming – from the side of a bus, to our television to the myriad of social channels, breaking through with a message has never been more difficult. And within this is the millions of live and digital experiences that a person can join both in the personal and professional lives. So how do you break through the noise? How do you create unique experiences and market those in a way that drives engagement that delights your target audience and helps grow your business. Whether brand, hotel or supplier, we all face this challenge.

Some of the most innovative marketing and event experiences come from start-up business and smaller agencies who sit on the cutting edge of innovation and are driving creativity, applying traditional B2C ideas in B2B and leveraging marketing channels in new ways. Join Kim French, Marketing Director of Preen and David Pugh-Jones, Brand & Strategy Partner with The Constellation Collective. Both will share the work they’re doing to drive the marketing of their own organisations and how they driving innovation for global brands both in marketing and event experiences.