Events Get A Long-Needed Digital Makeover

The pandemic was the catalyst that caused the event channel to get a long-needed digital makeover. To find out what marketers and planners are thinking about the current and future state of B2B event planning Cvent commissioned Forrester Consulting to conduct a global survey. View the full infographic to get a quick skim of the key findings of this research, including:

• Data on the untapped potential of events pre-pandemic
• Top challenges to hosting virtual events
• How organization are investing to mature their event practices