Event Marketing & Data Insights: What's Trending? The Currency of Event Engagement

In the engagement economy, one unit of exchange rises to the top: live event engagement. What does time spent at and with your event brand—albeit virtual, in-person, or hybrid—translate to business value? How does live digital engagement compare to other tactics in your marketing mix? How can you best construct an event strategy across the entire events channel to drive the deepest engagement? And, lastly how do you capture those insights for immediate proof of impact? In this session, we'll discuss the power of engagement and how your live events channel is your best kept secret with untapped potential for marketing success.