Event Marketing & Data Insights: How Marketers Seize the New Event Opportunity

In this disrupted landscape of in-person and virtual events, marketers have uncovered even more options and opportunities to drive depth and breadth of engagement, leading to better brand awareness, lead generation, retention, and loyalty. But, how do you remain agile in the face of so much uncertainty? Join this session to understand how leaders like you are sifting through the noise to rebuild more flexible and agile programmes, by aligning event programme strategy, teams, and event technology. In this session we'll provide clarity by reimagining the traditional roles, removal of silos, and creation of a cohesive approach to event tech across the entire channel of events for more efficient and optimised outcomes, no matter the event format.