Measuring Event ROI and the Pillars of Event Intelligence

Only 23% of business executives say they can calculate ROI for events! We know it's difficult for companies to understand what reports they have or even what they need to prove ROI. We will cover the Cvent pillars of event intelligence to help you understand the most critical data for your event.  In this session, we will speak to the importance of event reporting, lay out some examples, and show attendees how to break down their event reporting into pillars of marketing importance. This will allow attendees to understand how reporting directly affects their event programme.