How to Ticket and Price Virtual, Hybrid, and In-Person Events

Organisations are excited to make the most of opportunities in the new event landscape. Yet, they must choose from a dizzying array of formats, ticketing options, and pricing strategies. 

Events remain a great way to engage with customers, partners, and prospects. But how do you create an event that generates the most value for your business? How do you price it so that people will pay the right amount without leaving money on the table? 

This guide takes an in-depth look at ticketing and pricing strategies for virtual, in-person, and hybrid events. You’ll learn about the benefits and limitations of each format as well as how to structure tickets and prices to deliver the value that attendees and sponsors want. 

See how it all fits into the new event landscape.