Event Marketing Strategy for Dummies

Event marketing isn’t just about event promotion. It’s part of a much bigger picture. In essence, an event marketing strategy is about using events as part of the overall marketing mix to drive business goals. What does that mean? There should be a clear strategy driving your events programme-from the events you plan and execute to the ones you attend. With a cohesive plan that relies on data,analysis and real-time feedback,your events programme should be streamlined and optimised to increase leads to sales, drive revenue, and create more engaging interactions.

Maximise the Impact of Your Events ​

​​It all comes down to process. In order to manage and prove the success of multiple events, activities like promotion, data gathering, data activation, and ROI calculation need to be consistent.

In this eBook, you’ll learn how to:

• Create an event programme strategy that uses events to meet business goals.
• Promote events using tactics that cut through the noise. 
• Collect and activate attendee data to drive leads to sales and improve marketing activities.
• Calculate event ROI and prove the impact of your events programme.