Cvent’s Strategy Series: Virtual and Hybrid Events

The virtual or hybrid attendee may often be quite different than an in-person attendee. With a mix of audience motivations and differing expectations, how do we plan an event that hits the mark?

Part 1 explores a strategy framework to clarify the Audience & Objectives to ensure we’re on target.

Attendee experience is an essential factor for a successful event. It’s not about frills and gimmicks, it’s about blending the right balance of engagement and interaction that supports objectives.

Part 2 explores a strategy framework to define and design an Attendee Experience that engages the audience while keeping the focus on results.

Technology can create magic or can be tragic! Technology is the enabler of a virtual or hybrid experience, but many organisations focus too heavily on technology and not enough on the audience and the experience.

Part 3 explores a strategy framework to define technology requirements and explores the range of capabilities available in the market today

Like all events, Virtual and Hybrid events are an opportunity to drive organisational objectives forward. However, post-event activation and measuring performance presents some unique challenges.

Part 4 explores a strategy framework for post-event activation, as well as the ways that measurement is both the same as, but also very different from live events.