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Creating an event strategy isn’t easy. Even if you have unlimited resources, it’s a challenge to choose what events to host and attend.

We give a breakdown of the different types of service styles and what they really mean.

Despite all your survey sampling options, some surveyors still want to send email survey invitations to everyone on their house list.

What is involved in data preparation? There are several simple, but sometimes overlooked steps, required to properly prepare data.

From fewer discounts to a lower cancellation rate, discover the ways a MICE business revenue strategy pays off big for venues.

To be successful at marketing your venue or destination, you must make social media advertising for hotels a priority. We're here to help!

A Banquet Event Order outlines the details of your event and serves as a guideline for hotels to execute and communicate logistics to relevant departments.

Discover the ways that marketers make properties stand out to event planners and group organisers with these hotel paid advertising tips.

It can create confusion, clutter, and competitiveness among the hospitality sector if an RFP is not written clearly and the target venues are not defined.

What will your travel program look like next year?