How Event Tech Helps Complete the MarTech Stack

For many marketers, the word MarTech is associated with tools like Marketo and Salesforce. Which is why, a lot of organisations don't bother interconnecting the smaller tools used by specialised teams with their marketing tech stack, leading to inefficiencies in data flow.

This is especially a problem when it comes to event tech.
Marketers fail to recognise the importance of integrating
event tech with their MarTech. An event technology platform
is a one-stop-shop platform where all your event and
attendee data lives. And not integrating this data with
your core MarTech can be detrimental to your business,
as you would never by able to get a holistic picture of your
event program's ROI.

In our latest white paper, we talk about how integrating
event technology with your other marketing systems
will help prove the impact of events on your business.