With fewer staff members and more demand than ever before, the sales team at Terranea Resort needed a way to be efficient without sacrificing the personal connection that makes the resort stand out among the competition. The resort has developed a robust Cvent Supplier Network profile to give planners detailed information about the resort and its meeting and event space. After receiving well-qualified RFPs, the director of national accounts Gaetan Mousseau uses Productivity Tools to provide comprehensive information about the resort and to build a personal connection with meeting and event planners. Cvent tools allow them to maintain a perfect response rate and win more group business.
Cvent is a tool we use daily. It allows us to connect with a broad audience. It educates us about the best way to answer any lead that we get.
CHALLENGES
Speed is essential in the race for event planning as the industry moves beyond the pandemic and into new challenges.
SOLUTIONS
Transparent communication between suppliers and planners with a complete CSN profile and comprehensive proposals
RESULTS
A 100% response rate increases planner satisfaction and boosts awarded RFPs
Redefining luxury by using technology to create a personalized experience for event professionals
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The DMO Visit Anaheim used Cvent data to strategize how to bring meetings and events back to Orange County
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