Sonoma County Tourism has successfully targeted event professionals looking for a unique and intimate meeting experience outside of a city center. With 6,600 hotel rooms, 425 wineries, and a variety of small towns and farms, Sonoma County offers a picturesque and diverse destination. Sonoma County Tourism focuses on providing quick and concise information through the Cvent platform to reach busy event planners. Their efforts have resulted in a high response rate, increased visibility, and new business opportunities. By understanding their customers and using data-driven insights, Sonoma County Tourism has developed a strong sales strategy and built lasting relationships with clients. Download the full case study to learn more about Sonoma County Tourism's successful partnership with event professionals and their use of Cvent products. Discover how their targeted approach and customer satisfaction has increased business and client loyalty.
CHALLENGE
Time-strapped planners sometimes overlook a destination without a convention center for meetings and events
SOLUTION
Speak directly to market needs with targeted and concise information in the places professionals prefer to source venues
RESULTS
Strong connections with the right groups bring additional business to Sonoma County
