Visit Anaheim used the lull in business during 2020 to update its Cvent microsite and helped hotels do the same to prepare for the return of in-person meetings and events. Their consistent presence during turbulent times guided meeting planners through uncertainty to success, even when properties were closed or short-staffed. With in-depth reporting information and a clear picture of what was happening in the destination, vice president of meeting and partnership sales Mariles Krok created a business case for increased incentives to successfully attract new business.
Products used:
CSN Advertising
CVB Productivity Tools
Group Business Webpages
CSN Productivity Tools
CHALLENGES
Lend a hand, Become the point of contact
SOLUTIONS
Effective use of Cvent Supplier Network and Cvent Business Intelligence
RESULTS
Bringing people to Anaheim
