When expanding into additional destinations, H World International needed a strong partner to help them quickly establish themselves in their new markets. The goal was to build the brand’s visibility there and attract new local and international planners. For Lukas Keller, Director of MICE Sales Europe, this meant leveraging solutions such as the Cvent Supplier Network and marketing tools to get in front of the right target audience and begin building new partnerships. Download the full case study to discover how Lukas and his team mastered this challenge and attracted new partners that previously didn’t have H World International on their radar.
CHALLENGES
Understanding and adapting to changing client requirements and entering new market segments
SOLUTIONS
Cvent's advertising increases visibility in new markets and lays the foundations for engagement
RESULTS
Cvent's advertising and productivity tools give hotels additional opportunities to win group business
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