Gramercy Park Hotel

Gramercy Park partnered with Cvent to capture more market share right in the heart of New York City. As a result, Gramercy Park upgraded to a two-diamond listing on the CSN, making it easy for their hotel to rise to the top of planner searches.

81%

increase in awarded business

25X

return on investment

6,000

sq. ft. group meeting space

The Challenge

Gramercy Park was looking for a way to capture more market share right in the heart of New York City. As an independent property, the Gramercy Park needed a way to become more accessible to users looking for the unique and special experience that their hotel offers.

The Solution

Gramercy Park partnered with Cvent, listing all of their hotel and meeting space information on the Cvent Supplier Network (CSN), where over 67,000 meetings planners source their events. Gramercy Park created a listing on the CSN to increase exposure, bring in more qualified leads, and win more group business.

The Results

Gramercy Park upgraded to a two-diamond listing on the CSN, making it easy for their hotel to rise to the top of planner searches. As a result, the hotel saw a remarkable 81% increase in awarded business and a 25X return on their initial investment.

"Our new diamond listing has not only increased our group business, but we now receive more qualified leads, which increases our sales productivity and saves us time."

Diane Baranek, Gramercy Park Hotel

This landmark New York Hotel, located in the heart of the City, has been home to creative minds and distinguished guests for nearly a century. The Hotel is a modern take on a traditional grand New York Hotel, with its custom-designed, handcrafted furnishings and rotating collection of 20th century Artwork, including masterpieces from Andy Warhol and Jean-Michel Basquiat. Every room in this New York Hotel features unique Luxury Amenities — imported Italian linens, exquisite Artwork and luxurious beauty products.