Glendale, Arizona hosted the 2023 Super Bowl and is slated to be the home of the 2024 Final Four Championship games. New investments in the city have created entertainment options, meeting spaces, luxury accommodations, sports arenas, and exciting dining experiences. This emerging destination needed a way to attract new event professionals to the city and entice them with options that are unique to Glendale. The CVB team advertised on the Cvent Supplier Network to increase their exposure and create a clear line of communication between buyers and the hotels and venues in the destination.
CHALLENGES
An emerging destination needs to increase visibility to attract more event professionals
SOLUTIONS
Technology helps the CVB bridge the gap between planners and hotels
RESULTS
The destination increases interest by engaging planners and brings new groups to their local venues
