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Maximise return on events to make events a profit centre as opposed to a cost centre. According to a recent report from Forrester research, successful organisations allocate nearly 25% of their B2B

Event data, when used correctly, can give invaluable insights to create an effective event marketing strategy and achieve your targets. But if you can't benchmark your events with others in the

Gain insight into how 800+ event planners, marketers and executives from around the globe strategise, budget, plan, market, engage and report on their meetings & events programs. Meetings and events

Viewing events as an asset, not an expense. We discovered the “hidden secret” of event marketing In this study, we explore the ways event marketing professionals can not only improve the efficiency

Discover the pros and cons of buying or building your own event registration solution. Find the right event management technology with even management buyer’s guide. Download the copy to: Understand