Report

The CMO Solution Guide: Modern Event Marketing

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Viewing events as an asset, not an expense.

We discovered the “hidden secret” of event marketing

In this study, we explore the ways event marketing professionals can not only improve the efficiency and effectiveness of their event experiences but can better demonstrate the financial impact on their businesses using data and analytics.

In this study, you’ll learn:

The value of meetings and events in facilitating revenue growth.
The top event marketing challenge facing CMOs.
Evolution of the event marketing professional - from meeting planner to ROI marketer.
Five steps to improve event marketing ROI.