Set in the heart of Amsterdam’s old town, Beurs van Berlage is one of the city’s prime venue-only conference centers. Cvent’s distribution and marketing solutions have helped the Beurs grow its exposure in key international source markets. On top of that, they paved the way for a modern, tech-driven sourcing and planning process which their clients greatly appreciate.
Despite being one of Amsterdam’s prime conference centers, the Beurs van Berlage only had limited visibility outside of the Netherlands. Danielle Coelen, the venue’s Senior Sales Manager, implemented tools like the Cvent Supplier Network, Diamond Listings, and Smart Custom proposals to attract more planners from key source markets and create a smooth sourcing process.
CHALLENGES
Increasing visibility and managing the demand rebound
SOLUTIONS
Cvent's advertising and productivity solutions boost visibility and streamline the RFP process
RESULTS
Positive client experiences and data-driven strategies to garner more attention for the venue
