Podcast

How Event Tech and Human Connection are the Building Blocks of Great Engagement

Three women in business attire with text that reads how event tech and human connection are the building blocks.
Listen to this podcast via your favorite podcast player

Episode description

In this episode, your hosts, Rachel AndrewsAlyssa Peltier, and Felicia Asiedu, explore the world of engagement within events and marketing and how we can brace ourselves for changes in 2024. 

Join us as we share insights that empower you to make your events more engaging, build real connections, and break away from the usual to create experiences that really matter. 

Whether you are a seasoned event professional or marketing enthusiast, these insights will help you take your engagement to the next level.

In this episode, you’ll learn:

  1. How to connect personally, create micro-communities, and use personalized engagement strategies to make events meaningful

  2. How to make events more engaging by embracing smart tech

  3. How to mix education & entertainment, involve attendees in content creation, and ensure memorable experiences

Things to listen for:

[00:00] How to connect people post-pandemic for better engagement
[06:13] Tips for engagement throughout the event lifecycle
[09:55] Use smart tech to enhance the event experience
[14:32] Industry events should provide tangible takeaways
[20:17] How to revise event design to meet customer needs
[22:45] How to experiment for growth
[24:39] Real stories from tradeshows: engagement + success
[27:51] Keep creating, innovating, and joining us on Great Events
 

Meet your hosts

Rachel Andrews, Senior Director of Global Meetings & Events, Cvent
Alyssa Peltier, Director of Market Strategy & Insights, Cvent
Felicia Asiedu, Director of Europe Marketing, Cvent