Build the Best Email Marketing Campaigns

At the core of any strong event marketing strategy is event email marketing. Its cost effectiveness and ability to hit the right people at the right time is unrivalled by any other marketing avenue when it comes to events. Let Cvent do it for you and do it right. With our event marketing features you will undoubtedly take your event(s) to the next level and give your organisation increased credibility and a heightened appearance of online professionalism.

Features

Save costs

Decrease event costs by saving on postage and printing.

Pre-populate data

Pre-populate contact data in the registration form by placing "smart" links in your email campaigns.

Option to forward event invite

Encourage invitees to forward the invitation along to colleagues via our "Tell-a-Friend" option.

Customise emails

Customise event email marketing and templates to match your organisation's branding.

Email analytics

Track email open rates and undeliverable rates.

One-click opt-out

Comply with anti-spam policies by providing a one-click opt-out option.

Schedule invites

Schedule dates and times to send automated invitations, reminders, confirmations, and more.

Send targeted messaging

Test events' marketing message effectiveness by sending different emails to targeted groups.

Analyse email content

Score your email deliverability and decrease potential risk of being caught in spam filters.

Send registration reminders

Secure a greater response rate by sending reminder emails to undecided invitees.

Create emails in different formats

Craft rich and engaging emails with our easy-to-use HTML editor or send plain text emails.

Send emails directly

Email registrants directly from any report.

Increase relevance to recipients

Personalise communication with over 40 mail-merge fields.

Send readable emails

Ensure delivery of readable emails by sending in multi-part MIME.

Link to related sites

Place a link to related sites, such as a sponsor's page in your invites and follow-up emails.