Being at the forefront of a hotel's MICE sales and marketing strategy requires a relentless focus on results and the ability to adapt to an ever-changing market. Successful properties typically excel in a handful of key categories, including the execution of targeted strategies with creative branding, engaging messaging, innovative channel tactics, best-in-class sales competencies, and so much more.
Take Park Plaza Hotel Group for example. As of September 2022, they had seen a 611% increase in RFP volume over the last 12 months, an increase of 1300% in ROI in five months and received 8,000 planner views in just two weeks with the launch of a new Cvent Retargeting Ad.
They now have a new award to add to their portfolio, as their top-tier tactics helped them win a Cvent Excellence Award — The MICE Game Changer, which was presented on stage during Cvent CONNECT Europe 2022 in London.
The annual Excellence Awards recognise top achievers across the hospitality industry, showcasing the accomplishments of industry leaders as they propel growth and inspire the future with innovative solutions. The MICE Game Changer honours hospitality organisations that consistently deliver superior results across their sales and marketing programmes through the application of technology, business intelligence, and marketing promotion.
How Cvent can help with MICE marketing & sales
The importance of MICE marketing and sales is front and center in many of the solutions, products, and features offered by Cvent, including, but not limited to:
- CSN Advertising: Thousands of planners source their meetings through the Cvent Supplier Network, and with CSN Advertising, venues can put their message in front of them as they decide who will receive their RFP.
- CSN Productivity Tools: Helps suppliers streamline and automate RFP processes and responses.
- Cvent Event Diagramming: Helps hotels work with event professions to market, sell, and execute successful events.
- CSN Business Intelligence: Helps venues track shifts in demand, analyse RFP responses and compare bid rates, forecast surges in demand, leverage planner data to prospect and fill cancellations, and much more.
