Mike Fletcher reviews Cvent’s Top Meeting Destination rankings for Europe. Find out which cities are attracting the most MICE planner enquiries made through Cvent’s venue-sourcing platform.
London has been crowned the city which attracts the most MICE business across Europe for a second consecutive year, according to the Cvent Supplier Network. The UK capital is once again number one on our Top Lists 2024.
Between January and December each year, Cvent analyses venue-sourcing activity on its platform, which features more than 12,500 cities worldwide.
Industry-acclaimed ‘Top List’ rankings are then determined by the number of total room nights booked, the number of unique RFPs sent through the marketplace to venues within each city, the value of the RFPs submitted, and the actual value of meetings booked. Last year, MICE business tourism valued at US$16 billion was sourced through Cvent’s sourcing network.
The Top Lists are segmented by region for Europe, the Middle East & Africa, North America and Asia-Pacific.
Each list reveals which destinations are being considered by Cvent customers for their meetings and events programmes, helping hospitality, travel and tourism professionals understand current demand and popularity.
Let’s take a closer look at the 2024 Cvent Top Meeting Destinations results for Europe
Europe
In a repeat of last year’s list of European meeting destinations, London is again the number one choice for planners.
“We’re delighted to lead the Cvent Top Meeting Destinations in Europe list again. London saw significant growth last year with 30 new hotels. This year, we’re on track to nearly double that number. We’re particularly excited about the upcoming transformation of ExCeL London, with a £200m investment breathing new life into the venue. Cvent has been instrumental in showcasing what London offers and bringing us great new clients. We truly value the partnership.”
- Fiona Plumpton, Head of London Convention Bureau Services
Barcelona remains second while Madrid has moved up one place to replace Paris in third. In 2023, the Spanish capital hosted 20 major conferences, driving an economic impact of €88 million.
Berlin takes the fourth spot, ahead of Lisbon in fifth, Amsterdam in sixth and Paris in seventh.
Rome (8th), Frankfurt (9th) and Munich (10th) make up the Top 10 Destination list for Europe.
Just outside the top ten is Dublin, Ireland, which has jumped seven places from 17th to 11th. Meanwhile, Budapest, Hungary, has gone from 25th to 19th position.
Two other English cities to make the top 25 are Manchester (23rd) and Birmingham (24th).
Top European Meeting Destinations
- London, UK (-)
- Barcelona, Spain (-)
- Madrid, Spain (+1)
- Berlin, Germany (+2)
- Lisbon, Portugal (-)
- Amsterdam, the Netherlands (+1)
- Paris, France (-4)
- Rome, Italy (-)
- Frankfurt, Germany (-)
- Munich, Germany (-)
To delve further into the Top Meeting Destinations, visit the Cvent Top Lists page.
