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At live events, prospects leave behind digital breadcrumbs—buying signals that tell you precisely what they care about. In this guide for B2B marketers, you’ll learn the 7 signals to track, and how to

What kind of benefits and return can you expect from an investment in Cvent? We set out to find the answer. The right technology enables us to make better business decisions, while also allowing us to

Marketers agree that live events are valuable and impact the success of the business. But showing the impact of those events and demonstrating ROI is hard when event data lives in its own silo. Enter