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SEO Best Practices: The Hotelier’s Guide to Getting Found Online

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Navigating difficult times such as these often means taking a look at the ways we do things, and marketing is no exception.

Organic search is the no. 1 driver of traffic to websites. What’s more: seventy per cent of links users click on are organic and two-thirds of online searchers ignore paid ads (imFORZA).

That means it’s never been more important to use search engine optimisation (SEO) to attract high-quality traffic to your website.

Our eBook, SEO Best Practices: The Hotelier’s Guide to Getting Found Online, explores:

Why discoverability matters in Hotel B2B marketing when it comes to building your MICE business
How authoritative content improves search rankings
What earned, owned and paid media does to boost relevance