Event marketing software features:
Digitise your meetings and events channel
Cvent’s event marketing software allows you to measure and optimise your events to drive greater value.
Access a data goldmine
From sessions attended to appointments scheduled, interest and buying signals are everywhere. The right technology can give you critical access to your onsite data goldmine.
Build pipeline and accelerate your sales funnel
Capture attendee data and share it quickly with your marketing automation and CRM systems to reduce time to first sales contact.
Showcase your brand
From customisable event websites to innovative, unobtrusive onsite technology for check-in, Cvent’s event marketing software helps bring your brand to life.
Promote events effectively with our event marketing tools
Event Website Design
- Customise the event website with built-in tools
- Embed video, maps, social media sharing
- Easily clone for future or group events
- Fully mobile optimised
Event Email Marketing
- Create branded emails to match website
- Personalise communication with 40+ mail merge fields
- Edit or build emails easily with HTML editor
- Showcase key sponsors
Event Contact Management
- Import contacts in one click from any source
- Integrate Cvent address book with your back-end database
- Create tailored registration for different contact types
- Collect customised contact information
Mobile Event Apps
- Create an app that’s in line with your brand.
- Keep attendees informed through push notifications
- Track and analyse key event metrics
- Customise security, privacy and social media settings
Event Reporting
- Get actionable session performance metrics
- Prove your event’s impact across your organisation
- Compare event data to benchmark your metrics
- Segregate data based on demographics, accounts, products etc.
Tracking and Integration
- Get real-time data on session attendance, exhibit floor visits etc.
- Control session attendance through access control
- Integrate seamlessly with your marketing tools
- Eliminate manual data entry to save time and improve accuracy