Email Marketing for Events

  • Decrease event costs by saving on postage and printing.
  • Customize event email marketing and templates to match your organization's branding.
  • Schedule dates and times to send automated invitations, reminders, confirmations, and more.
  • Secure a greater response rate by sending reminder emails to undecided invitees.
  • Personalize communication with over 40 mail-merge fields.
  • Pre-populate contact data in the registration form by placing "smart" links in your email campaigns.
  • Track email open rates and undeliverable rates.
  • Test events marketing message effectiveness by sending different emails to targeted groups.
  • Craft rich and engaging emails with our easy-to-use HTML editor, or send plain text emails.
  • Ensure delivery of readable emails by sending in multi-part MIME.
  • Encourage invitees to forward the invitation along to colleagues via our "Tell-a-Friend" option.
  • Comply with the CAN-SPAM Act by providing a one-click opt-out option. 
  • Score your email deliverability and potential risk of being caught in spam filters.
  • Email registrants directly from any report.
  • Place a link to related sites, such as a sponsor's page in your invites and follow-up emails.