AMSTERDAM CONVENTION BUREAU

Using Cvent to give planners a feel for the city's offerings and create a smooth experience

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$14.8M

2022 influence on MICE business

257%

Increase in RFPs

$32M

Received RFP value

The Amsterdam Convention Bureau used the post-pandemic reopening as a chance for a fresh start. As demand began to return, they worked on building the city’s reputation as an international group destination. Cvent played a key role here as it allows the CVB’s team to grow their reach, provide more detailed venue information, and streamline the planning and sourcing process for venues and organizers. 

 

The benefit of our diamond advertising is that we can have more information on our profile- more pictures, more information about what to see and do in the city. We can steer the meeting planner toward what we want them to see about Amsterdam. They use Cvent to gather information about cities so it adds value to our advertising. 

Bart Antonissen

 

Products used:

CHALLENGE

Increasing visibility and familiarity among a highly targeted audience

SOLUTIONS

Implementing CSN advertising solutions as the base for an efficient sourcing process

RESULTS

The destination increases interest by engaging planners and bringing new groups to their local venues

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