Saratoga Convention & Tourism Bureau

Saratoga Convention and Tourism Bureau partnered with Cvent to advertise their meeting destination to the over 67,000 meeting planners sourcing through the Supplier Network. As a result, they saw a 15% increase in leads and a 138% increase in unique organizations.

15%

increase in leads

138%

increase in unique organizations

155,000

sq. ft. group meeting space

"This is our fourth year working with Cvent and it’s been a great success. The reporting we get through Cvent lets us analyze incoming group business and identify our key market segments."

Todd Garofano,President, Saratoga Convention and Tourism Bureau

The Challenge

As a smaller destination, Saratoga Convention and Tourism Bureau needed to cast a wider net to increase exposure and bring in more group business.

The Solution

Saratoga Convention and Tourism Bureau turned to Cvent to advertise their meeting destination to the 67,000+ meeting planners sourcing through the Supplier Network.

The Results

Saratoga Convention and Tourism Bureau upgraded to a two-diamond listing on the Cvent Supplier Network and saw a 15% increase in leads and a 138% increase in unique organizations.

Known for the Saratoga Race Course, horses, mineral springs, and great restaurants and shopping, this exciting historical and cultural center is located minutes from Albany and is a short drive from most Northeast locations.