PROMETHEAN

BACKGROUND & GOALS

Promethean has reimagined and reinvented educational technology solutions to empower teachers and students globally. They attend large tech events which feature escape rooms. Alongside the success of their escape rooms in driving traffic, Promethean also wanted a lead capture system that provided more opportunity for personalization and quality conversations than rented lead scanners.

Managing disjointed systems across Promethean's events 

They suffered from delayed follow-up for leads captured at their events as a result of the inconsistent systems they utilized. They also lacked visibility into events, with an inability to differentiate leads from various activations like their booth versus their escape room expeirence. Morevoer, they lacked conssitency across events in terms of platform usage. They often had to change systems to suit each event, requiring their team to learn or relearn tools each time.

RESULTS

Ensuring expediency across Promethean's internal team

In addition to consistency and speed, Promethean also gained more visibility into their events through iCapture. “In the past, especially using a third party, we didn’t have a way to differentiate between leads from the escape room versus the booth, or a whole lot of other details,” says Benjamin Smith, Vice President of Marketing.  “Our actual lead data is richer now.”

LOOKING FORWARD

Looking forward to the future at Promethean

With iCapture, Promethean has found true success across their trade show strategy. Benjamin adds, "If you're ever thinking you need to maximize the money you spend on trade shows, there's an advantage to using iCapture." He notes that the solution is suited to companies across industries. He summarizes, "Our scanning and follow-up, and how we handle our leads, now makes us the leader at these shows."

PRODUCTS USED