Open for Business? Reinvest in Your Team’s Digital Reinvention

Session: Hospitality Strategy

Planners are sourcing – and in-person events are happening. But now more than ever before, the world of the planner is digital – from how they source venues to how they plan the event experience and manage room blocks. So how do hotels and venues make sure they are ready to attract and win group business by engaging planners online? Start by increasing your team’s digital marketing and sales expertise. In this session, we discuss how to invest in your digital capabilities so that your team is ready to do more with fewer resources – and do it faster.